Because the truth is, there's no such thing as conventional or alternative or complementary or integrative or holistic medicine. There's only medicine that works and medicine that doesn't. As consumers, we have certain responsibilities. If we're going to make decisions about our health, we need to make sure we're not influenced by the wrong things- specifically, that we don't give alternative medicine a free pass because we're fed up with conventional medicine; or buy products because we're seduced by marketing terms such as natural, organic, and antioxidant; or give undeserved credence to celebrities; or make hasty, uneducated decisions because we're desperate to do something, anything, to save ourselves and our children; or fall prey to healers whose charisma obscures the fact that their therapies are bogus. And where scientific studies don't exist, we should insist that they be performed.
(Killing us softly)
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